It hasn't been until recently that the competitive world of advertising has been getting attention that it deserves. For decades now, consumers have been affected by the advertising that they see in magazines, on television and hear on the radio. In recent years, advertising on the Internet has started to become a large part of what many firms do on a full-time basis. But the real creativity and sacrifice that goes into running a successful advertising firm has gone almost unnoticed until recent television dramas have brought that world into people's living rooms. While television does tend to make things more dramatic than they really are, there is a hint of truth in the way advertisers are displayed on television.
No matter how you feel about advertising firms, the truth is that they are a constant source of some of the most creative thinking in the corporate world. When a television network is writing a script for a show, they just want to impact the audience in some way and entertain people. But a television commercial has to be able to grab your attention, interest you in a product and then convince you to buy that product in only 30 seconds. That takes talent, and it is the kind of talent that can be expensive for the firms that are involved in the advertising industry.
Advertising firms work closely with market research firms to try and find out what consumers are really thinking. Advertising tends to be as much science as it is art. Research numbers are critical to the work that an advertising firm does, but a good advertising executive needs to be able to read beyond those numbers and determine the consumer motivation for buying a product. It takes years of experience to really understand what a consumer wants to hear. But once an advertising executive understands consumers, he becomes a valuable commodity in the advertising industry. That is why advertising salaries tend to be some of the highest in the corporate world.
All of those statistics provided by the market research firm must be turned into an advertising message that will get customers to react. The trick is getting consumers to react in the way that you want them to. There have been many cases where an advertising campaign was so poorly designed that it elicited the exact opposite response that the company was looking for. Advertising can be used to change the public image of a company and it can also be used to answer questions about where a company stands on important issues. But it has to be done right if it is going to be effective.
If you want to see an aging report that is filled with a wide variety of customers, then spend some time with the accounting department of an advertising firm. In the advertising industry, every penny is critical and every account is important. One of the things that people tend to take for granted with an advertising agency is the need for cash flow. Since there is no production operations to fund, most people assume that cash flow is not a critical need for an advertising agency. Nothing could be further from the truth. Advertising companies have money going out to printers, television production people, magazines, television networks and a whole host of other suppliers who all want their money on time. A calendar can be the biggest enemy and best friend of an advertising professional.
All of these activities are made possible by the hard work of the advertising company's staff. The fact that the content for a magazine advertisement gets to the magazine on time is due to the hard work and dedication of an entire staff of people. If you want to keep your advertising executives and support staff happy, then you need to make sure that payroll is on time and paid in full for each pay period. When you consider the vast amount of customers than an advertising firm has to deal with, making payroll on a regular basis is often easier said than done.
A business line of credit is much different than a bank line of credit. A business line of credit is funded by your outstanding invoices, while a bank line of credit is supplied by a bank. The bank line of credit is limited by its maximum limits, it comes with interest debt that can take a huge chunk out of your bottom line and it is distributed at the discretion of the bank. If you want to take on a form of financing that offers you no control and additional debt, then go with a bank.
A business line of credit is funded through invoice factoring and its only limitation is your invoiced sales. You decide how much cash flow you have when you decide to go out and take on a new client. Instead of turning away business because you are unsure if the client can pay its bills on time, you can take on that client with confidence in knowing that you will get your cash on or before the invoice due dates. A business line of credit is a flexible source of funding that allows your company to expand and benefit from its own hard work.
Capital Credit has been working with the advertising industry for years by using invoice factoring to turn outstanding invoices into cash. You will make payroll each and every pay period because we will be funding your cash flow with your own invoiced sales. You will never have to worry about losing personnel to the competition because you are unable to create a reliable payroll system. When you allow Capital Credit to provide you with a sustained business line of credit, you will have all of the cash flow you need to meet your ongoing payroll obligations.
When you allow Capital Credit to create your reliable business line of credit, you will have the cash flow you need to retain your top advertising executives and even lure more talent to work for your agency. The best way to attract the top talent in advertising is to pay the most competitive salaries in the industry. When you use the invoice factoring services of Capital Credit stabilize your cash flow, you will have the cash on hand that you need to bring in the top talent around the industry.
Your advertising agency has a lot of clients, and many of those clients pay their invoices late. Instead of letting your aging report be a burden, you need to work with Capital Credit and generate a reliable business line of credit that turns your aging report into a cash flow report. We will make sure that you have all of the cash you need to keep your agency competitive and we will also make sure that you meet your payroll obligations each and every pay period.